Sell That Stuff! Or, How to Sell Anything

No matter what kind of marketing you do, sooner or later you need to make a sale and Sell That Stuff! Everything in this world is sold at one time or another. Your home, clothes, the keyboard you type on, and the chair you sit upon have been sold, probably more than once. They were sold from the manufacturer to a distributor, who sold to a retailer, then to you. For every sale there is a person asking another person: "Do you want to buy this?". Sometimes this function is on a computer screen, when Amazon.com asks you to review your order then Place the Order

Good Salespeople Aren't Born.
So, what do you do when you have to close the sale? When you have to get the prospective client to say "Yes"? Good salespeople aren't born, good salespeople just follow a process. I found the process in a small paperback called There is a Better Way to Sell, by Sidney Edlund. [1. http://www.amazon.com/There-Better-Sell-Sidney-Edlund/dp/0814475329 ]. This out-of-print book detailed the process for selling just about anything.

 My Well Worn copy of Sidney Edlund's Book

Sidney Edlund's Process
Sidney Edlund's selling process is simple, and has an acronym: OPIBROC
Objective- Know your Objective
Preparation- Know your Product
Inquiry- Find Out What the Prospect Needs
Benefits- Show the Benefits of What You Offer
(W)rap the benefit- Get the Prospect to Agree about the Benefits
Objections- Overcome 
Closing- "So, Do You Want to Go ahead with this?"

Sticking to this process helps the sales process by reminding the salesperson where they are in the process and what to do next.....
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Thanks,
Phillip Gwinn