Jeep Owners are Coffee Lovers

Jeep Owners Love Coffee

Jeep Owners love Coffee? Yes, according to Eric Bosco at bostinno.com. Quoting a report originally published on 1-to-1 Media stating that Jeep®, used data and technology to find an attribute of many of its owners: they’re also coffee lovers.

 

Modern Technology Being Used To Examine Customer Attributes

The growing quantity of digital content found in blogs, websites, email, social media, and company records allow companies to examine millions of attribute combinations. Marketers are using modern technology, including no-SQL databases and computers using graphical processing units (GPUs)s to process consumer information.

Data-basing with NoSQL and Computing with GPUs

Marketers are using NoSQL databases to manage large data volumes beyond the capability of Oracle or MySQL and to manage large amounts of unstructured data. They are also using GPUs (Graphical Processing Units) which use parallel structure that makes them more effective than general-purpose CPUs. GPUs are usually associated with computer gaming, and provide processing 8 times faster than computers using just CPUs for processing.

Behavioral Modeling of Consumers

Some technology providers are helping marketers to model user behavior. A particular consumer could be profiled as a soccer fan who shops on Amazon.com regularly. As the consumer marketplace evolves, we will see that those marketers who invest in science and technology now, will become the most effective and targeted marketers.

Soon there may be a "standard model" of consumers and everyone will be tagged as a certain type of customer and treated likewise. Customers who make regular purchases may get better prices and beter customer service than infrequent customers. People who rarely purchase will be ignored.

Phillip Gwinn